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This is NOT Normal

We are delighted to be sharing this campaign, created for Saoirse by advertising students of TU Dublin.


The campaign highlights coercive control, and the fact that abuse is not always physical.


Domestic abuse often goes unnoticed in situations where there isn’t physical violence, and this can lead to many people living in fear for years, without realizing they are in an abusive situation.


Over the coming weeks we will be sharing more from our “This is NOT normal” campaign, breaking down these traits and behaviors’, and educating you on how to spot these behaviors’ and what to do when you recognize them.


No one should be living in fear – We will support you. If this video triggers any feelings about your own situation or someone you care about please reach out to our 24/7 Helpline on 01 4630000.


A big thank you to the 4th year advertising students of TU Dublin / OT Bhaile Átha Cliath for creating this campaign, and choosing to support Saoirse in the course of your studies!


Well done to Robyn, Jade, Yasmine and Leo – You all did an amazing job portraying how someone can be living with abuse for quite some time before it becomes apparent.